Celebrities Appearing for 2009 AT & T Pebble Beach National Pro-Am, Participating Celebrities, Actors, Musicians, Former Players for 2009 AT & T Tour

Celebrities who are scheduled to appear in the 2009 AT&T Pebble Beach National Pro-Am.

Participating Celebrities for 2009 AT&T Pebble Beach National Pro-Am
Celebrity From	Name
Celebrity from Formula One Race	Rubens Barrichello, Jr.
Celebrity from Sportscaster – ESPN	Chris Berman
Celebrity from Entertainer	Michael Bolton
Celebrity Former Professional Soccer Player	Brandi Chastain
Celebrity from Actor	Eric Close
Celebrity from Late Night TV Show Host	Carson Daly
Celebrity from Actor	Jeffrey Donovan
Celebrity from Comedian	Tom Dreesen
Celebrity from Actor	Andy Garcia
Celebrity from Musician	Kenny G
Celebrity from Actor	Thomas Gibson
Celebrity from Musician	Pat Green
Celebrity Professional Baseball Player	Ken Griffey, Jr.
Celebrity from Actor	Kevin James
Celebrity from Actor	Greg Kinnear
Celebrity from Entertainer	Huey Lewis
Celebrity from Actor/Comedian	George Lopez
Journalist Celebrity	Steve Kroft
Professional Football Player	Peyton Manning
Former Professional Athlete	Dan Marino
Celebrity from Actor	Bill Murray
Celebrity from Actor	Chris O’Donnell
Famous Journalist Celebrity	Stone Phillips
Famous Columnist Celebrity	Rick Reilly
Former Motorcycle Racer	Kenny Roberts, Sr.
Celebrity from Actor	Ray Romano
Famous Professional Surfer Celebrity	Kelly Slater
Former Professional Athlete	Lynn Swann
Famous Actor participating	Patrick Warburton
Famous Musician participating	Clay Walker
Famous Musician participating	Justin Timberlake

2009 AT&T Pebble Beach National Pro-Am Participating Players, PGA Professional in 2009 AT&T Pebble Beach National Pro-Am Championships.

PGA TOUR professionals who participate in the 2009 AT&T Pebble Beach National Pro-Am

2009 AT & T Pebble Beach National Pro-Am Participating Players List
Brad Adamonis	Tom Lehman
Tyler Aldridge	Marc Leishman
Steve Allan	Michael Letzig
Michael Allen	Spencer Levin
Billy Andrade	Frank Lickliter II
Tommy Armour III	Peter Lonard
Arjun Atwal	Davis Love III
Eric Axley	Steve Lowery
Briny Baird	Bill Lunde
Ricky Barnes	Jarrod Lyle
Rich Beem	Will MacKenzie
Notah Begay III	Andrew Magee
David Berganio Jr.	Jeff Maggert
Shane Bertsch	Hunter Mahan
Matt Bettencourt	John Mallinger
Kris Blanks	David Mathis
Jason Bohn	Troy Matteson
Matthew Borchert	Scott McCarron
Mark Brooks	Paul McGinley
Jonathan Byrd	Parker McLachlin
Mark Calcavecchia	Rocco Mediate
Alex Cejka	Phil Mickelson
Greg Chalmers	Zack Miller
K. J. Choi	Bryce Molder
Daniel Chopra	Kevin Na
Bobby Clampett	James Nitties
Tim Clark	Arron Oberholser
Wil Collins	Joe Ogilvie
Fred Couples	James Oh
Brian Davis	Sean O’Hair
Glen Day	Leif Olson
Jason Day	Jeff Overton
Brendon de Jonge	Greg Owen
Jay Delsing	Ryan Palmer
Chris DiMarco	Jesper Parnevik
James Driscoll	Corey Pavin
Jason Dufner	Pat Perez
Ken Duke	Tom Pernice Jr.
Joe Durant	Kenny Perry
David Duval	Tim Petrovic
Steve Elkington	Scott Piercy
Bob Estes	D. A. Points
Derek Fathauer	Aron Price
Brad Faxon	Rick Price
Steve Flesch	Ted Purdy
Robert Floyd	Brett Quigley
Jim Furyk	Jeff Quinney
Tommy Gainey	Tag Ridings
Robert Garrigus	Chris Riley
Brian Gay	Jason Schmuhl
Mathew Goggin	Patrick Sheehan
Retief Goosen	Vijay Singh
Jason Gore	Webb Simpson
Paul Goydos	Kevin Stadler
Nathan Green	Scott Sterling
Mathias Gronberg	Darron Stiles
Rob Grube	Kevin Streelman
Scott Gutschewski	Chris Stroud
Todd Hamilton	Kevin Sutherland
Padraig Harrington	Vaughn Taylor
Dudley Hart	Kyle Thompson
J. P. Hayes	Nicholas Thompson
Bob Heintz	Brendon Todd
J. J. Henry	Peter Tomasulo
Tim Herron	Kirk Triplett
Charley Hoffman	Marc Turnesa
J. B. Holmes	Bob Tway
Charles Howell III	Bo Van Pelt
John Huston	Brian Vranesh
Lee Janzen	Johnson Wagner
Clint Jensen	Jimmy Walker
Dustin Johnson	Charles Warren
Richard S. Johnson	Aaron Watkins
Kent Jones	Nick Watney
Matt Jones	Matt Weibring
Jonathan Kaye	Mike Weir
Troy Kelly	Charlie Wi
John Klauk	Jay Williamson
Colt Knost	Dean Wilson
Greg Kraft	Mark Wilson
Cliff Kresge	Casey Wittenberg
Matt Kuchar	Gary Woodland
Martin Laird	Y. E. Yang

Buick Invitational Championships Winners, PGA Tour Champions, Past Champions, Buick Invitational Winners

Buick Invitational Championship Winners

• 2008 Buick Invitational Championship Winner - Tiger Woods
• 2007 Buick Invitational Championship Winner - Tiger Woods
• 2006 Buick Invitational Championship Winner - Tiger Woods (playoff)
• 2005 Buick Invitational Championship Winner - Tiger Woods
• 2004 Buick Invitational Championship Winner - John Daly (playoff)
• 2003 Buick Invitational Championship Winner - Tiger Woods
• 2002 Buick Invitational Championship Winner - Jose María Olazábal
• 2001 Buick Invitational Championship Winner - Phil Mickelson
• 2000 Buick Invitational Championship Winner - Phil Mickelson
• 1999 Buick Invitational Championship Winner - Tiger Woods
• 1998 Buick Invitational Championship Winner - Scott Simpson
• 1997 Buick Invitational Championship Winner - Mark O'Meara
• 1996 Buick Invitational Championship Winner - Davis Love

Buick Invitational of California Championship Winners

• 1995 Buick Invitational Championship of California Winner Peter Jacobsen
• 1994 1995 Buick Invitational Championship of California Winner Craig Stadler
• 1993 1995 Buick Invitational Championship of California Winner Phil Mickelson
• 1992 1995 Buick Invitational Championship of California Winner Steve Pate

Shearson Lehman Brothers Open PGA Tour Winners

• 1991 Shearson Lehman Brothers Open Championship Winner Jay Don Blake

Shearson Lehman Hutton Open PGA Tour Winners

• 1990 Shearson Lehman Hutton Open Championship Winner Dan Forsman
• 1989 Shearson Lehman Hutton Open Championship Winner Greg Twiggs

Shearson Lehman Hutton Andy Williams Open PGA Tour Winners

• 1988 Shearson Lehman Hutton Andy Williams Open Championship Winner Steve Pate

Shearson Lehman Brothers Andy Williams Open PGA Tour Winners

• 1987 Shearson Lehman Brothers Andy Williams Open Championship Winner George Burns
• 1986 Shearson Lehman Brothers Andy Williams Open Championship Winner Bob Tway

Isuzu-Andy Williams San Diego Open PGA Tour Winners

• 1985 Isuzu-Andy Williams San Diego Open Championship Winner Woody Blackburn
• 1984 Isuzu-Andy Williams San Diego Open Championship Winner Gary Koch
• 1983 Isuzu-Andy Williams San Diego Open Championship Winner Gary Hallberg

Wickes-Andy Williams San Diego Open PGA Tour Winners

• 1982 Wickes-Andy Williams San Diego Open Championship Winner Johnny Miller
• 1981 Wickes-Andy Williams San Diego Open Championship Winner Bruce Lietzke

Andy Williams-San Diego Open Invitational PGA Tour Winners

• 1980 Andy Williams-San Diego Open Invitational Championship Winner Tom Watson
• 1979 Andy Williams-San Diego Open Invitational Championship Winner Tom Fuzzy Zoeller
• 1978 Andy Williams-San Diego Open Invitational Championship Winner Tom Jay Haas
• 1977 Andy Williams-San Diego Open Invitational Championship Winner Tom Tom Watson
• 1976 Andy Williams-San Diego Open Invitational Championship Winner Tom J. C. Snead
• 1975 Andy Williams-San Diego Open Invitational Championship Winner Tom J. C. Snead
• 1974 Andy Williams-San Diego Open Invitational Championship Winner Tom Bobby Nichols
• 1973 Andy Williams-San Diego Open Invitational Championship Winner Tom Bob Dickson
• 1972 Andy Williams-San Diego Open Invitational Championship Winner Tom Paul Harney
• 1971 Andy Williams-San Diego Open Invitational Championship Winner Tom George Archer
• 1970 Andy Williams-San Diego Open Invitational Championship Winner Tom Pete Brown
• 1969 Andy Williams-San Diego Open Invitational Championship Winner Tom Jack Nicklaus
• 1968 Andy Williams-San Diego Open Invitational Championship Winner Tom Tom Weiskopf

San Diego Open Invitational PGA Tour Winners

• 1967 San Diego Open Invitational Championship Winner Bob Goalby
• 1966 San Diego Open Invitational Championship Winner Billy Casper
• 1965 San Diego Open Invitational Championship Winner Wes Ellis
• 1964 San Diego Open Invitational Championship Winner Art Wall, Jr.
• 1963 San Diego Open Invitational Championship Winner Gary Player
• 1962 San Diego Open Invitational Championship Winner Tommy Jacobs
• 1961 San Diego Open Invitational Championship Winner Arnold Palmer
• 1960 San Diego Open Invitational Championship Winner Mike Souchak
• 1959 San Diego Open Invitational Championship Winner Marty Furgol
• 1958 No tournament
• 1957 San Diego Open Invitational Championship Winner Arnold Palmer

Convair-San Diego Open PGA Tour Winners

• 1956 Convair-San Diego Open Championship Winner Bob Rosburg
• 1955 Convair-San Diego Open Championship Winner Tommy Bolt

San Diego Open PGA Tour Winners

• 1954 San Diego Open Championship Gene Littler (amateur)
• 1953 San Diego Open Championship Winner Tommy Bolt
• 1952 San Diego Open Championship Winner Ted Kroll
• 1930-51 No tournament
• 1929 San Diego Open Championship Winner Leo Diegel
• 1928 No tournament
• 1927 San Diego Open Championship Winner Leo Diegel

Buick Invitational PGA Tour Multiple Winners

• Buick Invitational PGA Tour - 6 wins
  • Tiger Woods: 1999, 2003, 2005, 2006, 2007, 2008

• 3 wins
  • Phil Mickelson: 1993, 2000, 2001

• Buick Invitational PGA Tour - 2 wins
  • Tommy Bolt: 1953, 1955
  • Arnold Palmer: 1957, 1961
  • Steve Pate: 1988, 1992
  • J. C. Snead: 1975, 1976
  • Tom Watson: 1977, 1980

Australian Open Tennis 2009 Championships - 2009 Results, Australian Open Tennis 2009 Winners

Australian Open Tennis 2009 Grand Slam Champions

Australian Open Tennis 2009 Championships Men's Winner - R Nadal (7-5, 3-6, 7-6, 3-6, 6-2)

Australian Open Tennis 2009 Championships Men's Runner Up - Roger Federer (5-7, 6-3, 6-7, 6-3, 2-6)

Australian Open Tennis 2009 Championships Women's Singles Winner - Serena Williams (6-0, 6-3).

Australian Open Tennis 2009 Championships Women's Singles Runner Up - Dinara Safina (0-6, 3-6).

Australian Open Tennis 2009 Championships Men's Doubles Finalists - Mahesh Bhupathi | Mark Knowles and Bob Bryan |Mike Bryan.

Australian Open Tennis 2009 Championships Women's Doubles Winner - Serena Williams | Venus Williams (6-3, 6-3)

Australian Open Tennis 2009 Championships Women's Doubles Runner Up - Daniela Hantuchova |Ai Sugiyama (3-6, 3-6)

Australian Open Tennis 2009 Championships Mixed Doubles Winner - Sania Mirza |Mahesh Bhupathi(6-3, 6-1)

Australian Open Tennis 2009 Championships Mixed Doubles Runner Up - Nathalie Dechy | Andy Ram (3-6, 1-6)

Northern Trust Open Past Champions – PGA Tour Winners, Golf Champions, Northern Trust Open Tournament Champions.

Year	Champion	Score	Total Purse
1926 Northern Trust Open	Harry Cooper	Golf Score 279	$ 10,000
1927 Northern Trust Open	Bobby Cruickshank	Golf Score 282	$ 10,000
1928 Northern Trust Open	Macdonald Smith	Golf Score 284	$ 10,000
1929 Northern Trust Open	Macdonald Smith	Golf Score285	$ 10,000
1930 Northern Trust Open	Densmore Shute	Golf Score 296	$ 10,000
1931 Northern Trust Open	Ed Dudley	Golf Score 285	$ 10,000
1932 Northern Trust Open	Macdonald Smith	Golf Score 281	$ 7,500
1933 Northern Trust Open	Craig Wood	Golf Score 282	$ 5,000
1934 Northern Trust Open	Macdonald Smith	Golf Score 280	$ 5,000
1935 Northern Trust Open	Vic Ghezzi	Golf Score285	$ 5,000
1936 Northern Trust Open	Jimmy Hines	Golf Score280	$ 5,000
1937 Northern Trust Open	Harry Cooper	Golf Score 274	$ 8,000
1938 Northern Trust Open	Jimmy Thompson	Golf Score 273	$ 5,000
1939 Northern Trust Open	Jimmy Demaret	Golf Score 274	$ 5,000
1940 Northern Trust Open	Lawson Little	Golf Score 282	$ 5,000
1941 Northern Trust Open	Johnny Bulla	Golf Score 281	$ 10,000
1942 Northern Trust Open	Ben Hogan	Golf Score 282	$ 10,000
1943 Northern Trust Open	No Tournament – War Blackout
1944 Northern Trust Open	Harold Mcspaden	Golf Score278	$ 12,500
1945 Northern Trust Open	Sam Snead	Golf Score283	$ 13,333
1946 Northern Trust Open	Byron Nelson	Golf Score284	$ 13,333
1947 Northern Trust Open	Ben Hogan	Golf Score280	$ 10,000
1948 Northern Trust Open	Ben Hogan	Golf Score275	$ 10,000
1949 Northern Trust Open	Lloyd Mangrum	Golf Score284	$ 15,000
1950 Northern Trust Open	Sam Snead	Golf Score280	$ 15,000
1951 Northern Trust Open	Lloyd Mangrum	Golf Score280	$ 15,000
1952 Northern Trust Open	Tommy Bolt	Golf Score 289	$ 17,500
1953 Northern Trust Open	Lloyd Mangrum	Golf Score280	$ 20,000
1954 Northern Trust Open	Fred Wampler	Golf Score281	$ 20,000
1955 Northern Trust Open	Gene Littler	Golf Score 276	$ 25,000
1956 Northern Trust Open	Lloyd Mangrum	Golf Score 272	$ 32,500
1957 Northern Trust Open	Doug Ford	Golf Score 280	$ 37,500
1958 Northern Trust Open	Frank Stranahan	Golf Score 275	$ 35,000
1959 Northern Trust Open	Ken Venturi	Golf Score 278	$ 35,000
1960 Northern Trust Open	Dow Finsterwald	Golf Score 280	$ 44,500
1961 Northern Trust Open	Bob Goalby	Golf Score 275	$ 50,000
1962 Northern Trust Open	Phil Rodgers	Golf Score 268	$ 50,000
1963 Northern Trust Open	Arnold Palmer	Golf Score 274	$ 50,000
1964 Northern Trust Open	Paul Harney	Golf Score 280	$ 50,000
1965 Northern Trust Open	Paul Harney	Golf Score 276	$ 75,000
1966 Northern Trust Open	Arnold Palmer	Golf Score 273	$ 75,000
1967 Northern Trust Open	Arnold Palmer	Golf Score 269	$ 100,000
1968 Northern Trust Open	Billy Casper	Golf Score 274	$ 100,000
1969 Northern Trust Open	Charles Sifford	Golf Score 276	$ 100,000
1970 Northern Trust Open	Billy Casper	Golf Score 276	$ 100,000
1971 Northern Trust Open	Bob Lunn	Golf Score 274	$ 110,000
1972 Northern Trust Open	George Archer	Golf Score 270	$ 125,000
1973 Northern Trust Open	Rod Funseth	Golf Score 276	$ 135,000
1974 Northern Trust Open	Dave Stockton	Golf Score 276	$ 150,000
1975 Northern Trust Open	Pat Fitzsimons	Golf Score 275	$ 150,000
1976 Northern Trust Open	Hale Irwin	Golf Score 272	$ 185,000
1977 Northern Trust Open	Tom Purtzer	Golf Score 273	$ 225,000
1978 Northern Trust Open	Gil Morgan	Golf Score 278	$ 225,000
1979 Northern Trust Open	Lanny Watkins	Golf Score 276	$ 250,000
1980 Northern Trust Open	Tom Watson	Golf Score 276	$ 250,000
1981 Northern Trust Open	Johnny Miller	Golf Score 270	$ 300,000
1982 Northern Trust Open	Tom Watson	Golf Score 271	$ 300,000
1983 Northern Trust Open	Gil Morgan	Golf Score 270	$ 300,000
1984 Northern Trust Open	David Edwards	Golf Score 279	$ 400,000
1985 Northern Trust Open	Lanny Watkins	Golf Score 264	$ 400,000
1986 Northern Trust Open	Doug Tewell	Golf Score 270	$ 450,000
1987 Northern Trust Open	T.C. Chen	Golf Score 275	$ 600,000
1988 Northern Trust Open	Chip Beck	Golf Score 267	$ 750,000
1989 Northern Trust Open	Mark Calcavecchia	Golf Score 272	$1,000,000
1990 Northern Trust Open	Fred Couples	Golf Score 266	$1,000,000
1991 Northern Trust Open	Ted Schultz	Golf Score 272	$1,000,000
1992 Northern Trust Open	Fred Couples	Golf Score 269	$1,000,000
1993 Northern Trust Open	Tom Kite	Golf Score 206	* $1,000,000
1994 Northern Trust Open	Corey Pavin	Golf Score 271	$1,000,000
1995 Northern Trust Open	Corey Pavin	Golf Score 268	$1,200,000
1996 Northern Trust Open	Craig Stadler	Golf Score 278	$1,200,000
1997 Northern Trust Open	Nick Faldo	Golf Score 272	$1,400,000
1998 Northern Trust Open	Billy Mayfair	Golf Score 272	$2,100,000
1999 Northern Trust Open	Ernie Els	Golf Score 270	$2,800,000
2000 Northern Trust Open	Kirk Triplett	Golf Score 272	$3,100,000
2001 Northern Trust Open	Robert Allenby	Golf Score 276	$3,400,000
2002 Northern Trust Open	Len Mattiace	Golf Score 269	$3,700,000
2003 Northern Trust Open	Mike Weir	Golf Score 275	$4,500,000
2004 Northern Trust Open	Mike Weir	Golf Score 267	$4,800,000
2005 Northern Trust Open	Adam Scott	Golf Score 133	** $4,800,000
2006 Northern Trust Open	Rory Sabbatini	Golf Score 271	$5,100,000
2007 Northern Trust Open	Charles Howell III	Golf Score 268	$5,200,000
2008 Northern Trust Open	Phil Mickelson	Golf Score 272	$6,200,000

2009 Northern Trust Open – Tickets, Northern Trust Open Schedules, Accommodation at Northern Trust Open 2009, Northern Trust Open History

Northern Trust Open 2009 Championship

Northern Trust Open 2009 Champion: Phil Mickelson
Northern Trust Open 2009 Championship Purse (Prize Money): $6,300,000
Northern Trust Open 2009 Championship Winning Share: $1,134,000
Northern Trust Open 2009 Championship Fed Cup Points:3,513
Philip Alfred Mickelson Born on June 16 1970, San Diego, California
Philip Alfred Mickelson is an Aerican Professional Golfer.
Philip Alfred Mickelson won 3 Major events and 35 PGA Tour championships
Career best ranking of Philip Alfred Mickelson is 2

Northern Trust Open Golf Championships

• The Northern Trust Open, formerly know as Nissan Open
• The Northern Trust Open really know as Los Angeles Open
• The Northern Trust Open is an regular tournament on the PGA Tour
• The Northern Trust Open is played anually in Feb in Pacific Palisades, California
• The Northern Trust Open cahampionship ic conducted at Riviera Country Club since 1973
• Chaicago based Northern Trust Corporation is current sponsor of The Northern Trust Open

About 2009 Northern Trust Open Tournament

About 2009 Northern Trust Open Golf Online Info

When 2009 Northern Trust Open: February 16 - February 22, 2009 Where 2009 Northern Trust Open: Riviera Country Club, Pacific Palisades, California For 2009 Northern Trust Open Contact: (800) 752-OPEN Riviera Country Club Yards: 6,987 2008 Northern Trust Open Champion: Phil Mickelson 2009 Northern Trust Open Broadcast: The Golf Channel, CBS and the PGA TOUR Network on XM Satellite Radio (Channel 146)

2009 Northern Trust Open Golf Championships Schedules

2009 Northern Trust Open Golf Schedules
Tournament Pro-Ams Scheduleon Feb 16, 2009 (Monday)	Northern Trust Open Tournament Pro-Ams Begining at - 8 a.m.
Tournament Pro-Ams Scheduleon Feb 18, 2009 (Wednesday)	Northern Trust Open Tournament Pro-Ams Begining at - 6:40 a.m.
Northern Trust Open Scheduleon Feb 17, 2009 (Tuesday)	Open to Public at 6.a.m. PGA TOUR Players Practice Rounds - 8 a.m.
Northern Trust Open Scheduleon Feb 18, 2009 (Wednessday)	Open to Public at 6.a.m. Wednesday Pro-Am - 6:40 a.m.
Northern Trust Open Scheduleon Feb 19, 2009 (Thursday)	Open to Public at 6.a.m. 2009 Northern Trust Open First Round - 7 a.m.
Northern Trust Open Scheduleon Feb 20, 2009 (Friday)	Open to Public at 6.a.m. 2009 Northern Trust Open Second Round
Northern Trust Open Scheduleon Feb 21, 2009 (Saturday)	Open to Public at 6.a.m. 2009 Northern Trust Open Third Round - 8 a.m.
Northern Trust Open Scheduleon Feb 22, 2009 (Sunsday)	Open to Public at 6.a.m. 2009 Northern Trust Open Fourth Round

2009 Northern Trust Open Championships Tickets

2009 Northern Trust Open Golf Online Tickets Info
2009 Northern Trust Open General Admission Tickets Price
2009 Northern Trust Open Practice Round Ticket	One Day: Mon - Wed	Ticket Price $20
2009 Northern Trust Open Season Badge Ticket	Mon - Sun	Ticket Price $100
2009 Northern Trust Open Daily Ticket	One Day: Mon - Sun	Ticket Price $30
2009 Northern Trust Open Junior Ticket	One Day: Mon - Sun	Ticket Price $20
2009 Northern Trust Open Senoir Ticket	One Day: Mon - Sun	Ticket Price $25
2009 Northern Trust Open Executive Tickets Price
The Riv Club (Thur - Sun) + Break Fast & Lunch	$ 200 Per Person Per Day (PPPD)
Grey Goose VIP Club (Thur - Sun)	Reserved Table of Eight - $250 (PPPD) Two silver parking passes - $2,000 Reserved Table of Four - $ 200(PPPD) One silver parking passes - $1,000

Accommodation for 2009 Northern Trust Open Tournament

2009 Northern Trust Open Golf Online Accommodation Info

Radisson Los Angeles WestsideOfficial Hotel of the 2009 Northern Trust Open Radisson Los Angeles Westside 6161 West Centinela Avenue Culver City, California 90230 "www.radisson.com/culvercityca"

2009 Northern Trust Open Golf Broadcast Online Info

2009 Northern Trust Open Golf Broadcast Online Info
2009 Northern Trust Open Broadcast on Golf Channel
2009 Northern Trust Broadcast on Feb 19 at	3-6 p.m. ET
2009 Northern Trust Broadcast on Feb 20 at	3-6 p.m. ET
2009 Northern Trust Open Broadcast on Sirruis XM Satellite
2009 Northern Trust Broadcast on Feb 19 at	12-8 p.m. ET
2009 Northern Trust Broadcast on Feb 20 at	12-8 p.m. ET
2009 Northern Trust Broadcast on Feb 21 at	12-8 p.m. ET
2009 Northern Trust Broadcast on Feb 22 at	1-9 p.m. ET
2009 Northern Trust Open Broadcast on CBS
2009 Northern Trust Broadcast on Feb 21 at	3-6 p.m. ET
2009 Northern Trust Broadcast on Feb 22 at	3-6:30 p.m. ET

2008 Northern Trust Open Golf Champion

2008 Northern Trust Open Golf Champion
2008 Northern Trust Open Golf Champion	Phil Mickelson
2008 Northern Trust Open Golf Score	272
2008 Northern Trust Open Golf Purse	$6,200,000
2008 Northern Trust Open Golf Winning Share	$1,116,000

SEO Activities, Introduction to SEO, Search Engine Optimization Professionals, SEO Companies, Search Engines

Introduction to SEO and what it involves

What is the importance of search for websites and how can SEO save valuable dollars in advertising expenses?

It is estimated that the world wide online advertising spend was $33 billion in 2004. The success of any website is proportional to the number of visitors to the site. Any site, no matter how well designed or developed is a failure if it does not attract a sufficient number of visitors to make it commercially viable. Statistics show that traffic from search engines accounts for as much as 70% of the average traffic for websites in 2004. SEO can help webmasters and site owners vastly increase traffic from search engines without increasing advertising expenses. Depending upon their line of business, websites pay as much as $50 per visitor on paid search engine listings, therefore free traffic through SEO efforts could actually be more valuable than you imagine.

Moreover most SEO efforts have a long lasting impact on the site traffic as apposed to paid listings that go off the air as soon as the budget is exhausted. Believe it or not, 100 visitors for a keyword such as New York lawyers or New Jersey lawyers could actually be worth $5000 in cost per click search engine listings such as on Google Adwords or Overture (Yahoo Search Services).

Which Search Engine should I concentrate on while performing SEO Activities?

There are hundreds of search engines, but only a handful cater to the bulk of the billions of searches conducted monthly on various search engines. It is therefore only required that you focus your SEO efforts on the following search engines which cater to more then 80% of all search undertaken on the internet.

The approximate share of Google, Yahoo and MSN in the total worldwide search is:
Google-46.2% of overall search
Yahoo-22.4% of overall search
MSN-12.6% of overall search

This does not mean that it is a waste of time targeting other search engines, but the fact is that by targeting the top 3 search engines, you are effectively addressing 80% of the over all world wide search. The remaining 20% of the world wide search is catered to by dozens of smaller players, the largest of who is AOL (with 5.4%) of the search market. Another fact is that many of the smaller search engines use website information drawn from the larger engines. Therefore the chances are that you would already figure in most of the smaller search engines if your site is listed in the big 3. While saying this, the importance of directories cannot be ruled out, especially DMOZ. It is wise to get listed in as many directories as possible, as they are looked at favorably by most search engines. A DMOZ directory listing should be a priority, as it gets a website automatically indexed by Google.

Who can or should perform SEO activities

SEO activities relate to internal efforts related to the website such as optimization and maintenance of design, HTML changes and content layout as well as external efforts which relate to link building, submission to search engines and directories as well as creating partnerships for increasing in-bound links to the site. The person responsible for undertaking SEO should have access and capability to handle design aspects of the site related to:
•Changes in HTML (page titles, page headers, meta tags and text in the webpages)
•Changes in the site layout of pages

The person will also require undertaking the following activities:
•Ability to browse the internet and search for link partners
•Ability to locate directories, free listing areas and forums for adding the site details

Why it is a good idea to undertake SEO activities by yourself?

Since search engines follow a definite programmed way of working and ranking websites, SEO techniques and skills can be learnt and practiced by anyone. There are several compelling reasons why you should not outsource your SEO activities to search marketing or SEO companies:

•More often than not, SEO companies charge large fixed monthly charges for undertaking SEO activities. Undertaking SEO activities yourself help you to build your knowledge base for the future and your own efforts are free.
•It is difficult to monitor what or how much SEO activity is going into the website since it takes time for the results to show in most search engines. As a result you could be paying an SEO company for little to no work.
• Many SEO companies ask customers to pay on an on-going basis for the positive search engine ranking results to persist over time. This often leads websites to be bound to pay or face the eventuality of a loss in ranking/traffic.
•SEO companies may resort to undesirable or banned SEO techniques that could get the website black listed by major search engines. It is safer to trust your own judgment regarding which site you should link to and which SEO technique you should adopt.
•SEO is not a complex science that can only be mastered by a selected few. Using the correct study resources anybody can learn and incorporate SEO techniques for optimizing websites.
•Many SEO companies require their customers to furnish the website FTP details to allow changes to be made in the site HTML. This could lead to unwanted or incorrect alterations to the website, or even deletion of crucial files or folders.
•It has been seen often that SEO activities outsourced to companies make a poor ROI (return on investment). SEO companies may charge as much as $300 for optimizing a website for a single keyword/month. In this amount of money you could purchase up to 3000 click-through in a pay per click listing on Google Adwords or Overture (Yahoo Search Marketing).

What are the areas of operation for Search Engine Optimization Professionals

SEO encompasses several areas of operation for SEO professionals. Some of these had been mentioned earlier as well:

•SEO professional Discuss with the clients about client objectives by keeping in mind the budget.
•Search engine optimization professional understands the business model of the website
•Website domain name (SEO professionals decide the domain name)
•Webpage names and file/directory names(SEO professional decide the page names and file names)
•Search engine optimization professional decides Page titles, headers, sub-headers
•SEO professional choose relevant keywords throughout the website
•Making alterations to the copy matter of the website done by SEO professional
•Search engine optimization professional makes changes to the flow and layout of the website & optimizing internal links
•Making design changes by SEO professional
•Search engine optimization professional makes the site search engine readable by working with meta tags & robots.txt files
•Search engine optimization professional monitor the changes to the website in the SERPs of major search engines
•Developing strategies for increasing in-bound traffic
•SEO professional monitors changes to search engine algorithms
•Studying competing websites and learning from their SEO efforts
•Search engine optimization professional handles customer inquiries and problems
•Search engine optimization professional provides timely ranking reports to the customer